After listening to the ABC’s radio discussion about the university housing crises in Tasmania, it’s clear to see why the network has used radio as it’s channel of communication. As this is a quick and simple way to interview others over long distances. But in reflection to who the information’s actually for, which is young adults and teenagers, I would say the selected channel wasn’t as effective as it could’ve been, and this is for a number of reasons.
First and foremost, when discussing statistics or many figures as the interview did, it’s best to use alternative communications methods. As visual channels are much easier for audiences to retain, plus everyone has different learning styles. For instance, young people today are surrounded by technological advancements meaning most of the information they learn is exposed to them via a screen.
This has been proved within academic research where out of 120 students surveyed on preferred learning styles, 41.5% were visual learners and only 18.9% were audio (Özbaş, 2013). So, one can see why a more visual channel of communication would have been more effective, not only to ensure the listeners remembered the information, but also in terms of broadcasting the message to the correct target audience.
Because while university demographics range to all ages, each year the majority of new undergraduate applicants are around the ages of 18 to 22 (Oblinger & Oblinger, 2005). Meaning more consideration should be placed on the channel being used and into avenues that appeal to this age bracket.
Television would in fact be a better suited medium, as audience numbers are far greater and watchers are then exposed to both visual and audio aspects. While at the same time there’s also a more diverse audience to engage with and discussions aired on television are likely to be placed on the Networks website. Eventually filtering down into social media platforms where the majority of the target audience- being teens and young people- are found in more concentrated groups, meaning the information would be shared more efficiently and reach further people.
Click here to listen to the original audio: https://www.abc.net.au/radio/programs/pm/hobart-uni-students-facing-eviction-due-to-housing-shortage/10608356
Oblinger, D., & Oblinger, J. (2005). Is it age or IT: First steps toward understanding the net generation. Educating the net generation, 2(1-2), 20. Retrieved from http://judicialaffairs.tamucc.edu/assets/IsItAge.pdf
Özbaş, S. (2013). The investigation of learning styles of university students. The Online Journal of New Horizons in Education, 3(1), 53-58. Retrieved from http://tojned.net/journals/tojned/articles/v03i01/v03i01-08.pdfhttp://judicialaffairs.tamucc.edu/assets/IsItAge.pdf