The Effectiveness of Council Communication

Communities have always valued the communication of their local councils, as this helps keep the public informed with any new changes or developments. Fortunately, the creation of online platforms has given way to better, faster communication between authorities and the people.

The Tablelands Regional Council has achieved this by developing a neat and simple website, designed to answer the publics questions as quickly as possible by providing valuable community information online.

The homepage is presented with a search bar to give its viewers first the option of self-searching what they’re after. If unsatisfied, one can scroll down the page to find three categories; our region, our service and our community. Under which a variety of banners hang, further specifying the areas of information available. What’s more, is on the bottom of the homepage is where the community news section can be found. Here there are plenty of paths in which one can look into the activities of the region.

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A screenshot of the top of the TRC’s homepage, (TRC, 2019).

All of which is great because the categories are very detailed, making it much simpler to find what you’re looking for. However, this amount of options could also confuse viewers unsure of which category the information their seeking is under. This creates a certain amount of noise on the website, slowing down the receiving time of information. Noise is any form of barrier that confuses, distracts or deters the receiver from understanding a message (Cenere, Gill, Lawson & Lewis, 2015). This means individuals could very well become distracted and then disregard whatever they were looking for or quite simply give up and move onto something else.

For although the website skilfully divides its options into basic categories, there’s still potential for all three noise forms; external, internal and semantic (CQU, 2019). More specifically sematic noise, which refers to misunderstandings through context (CQU, 2019). Taking form as miss spelt words, incorrect dates and irrelevant information.

drums-2599508_1280
Too much going on can sometimes create more noise then intended, (Drum kit, 2016).

So, it’s essential the website being a visual form of communication, remains simplistic, up to date and appealing to the public through well-structured and organised designs.

Follow this link to discover more about the site: https://www.trc.qld.gov.au/

References

Cencere, P., Gill, R., Lawson, C., & Lewis, M. (2015). Communication skills for business professionals. Port Melbourne, Vic.: Cambridge University Press.

CQUniversity. (2019). Lesson 1: Introduction to communication concepts in a professional context [PDF]. Retrieved from https://moodle.cqu.edu.au/pluginfile.php/1569637/mod_resource/content/1/Lesson%20one%20-%20introduction.pdf

Drum kit. [Photograph]. (2016). Retrieved May 30, 2019 from https://drummagazine.com/10-things-every-beginner-should-learn/

The Tablelands. [Photograph]. (n,d). Retrieved May 30, 2019 from https://www.trc.qld.gov.au/

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